WOW IS WHAT HAPPENS WHEN MINDS COLLIDE
Our Founders
Geoff Rozario loves photography. Loves the power of photography. Loves the craft of photography. A career at the business end of a view finder gives him a keen awareness of why great retail needs great imagery. And why the new retail landscape has higher demands on asset creators. For Geoff, WOW is a place where every image deserves attention.
Jo Rozario comes from a highly commercial world, where success only happens when the customer is engaged, delighted and satisfied. A highly regarded marketer, who has contributed to the success of some of Australia’s biggest brands, her experience at the cutting edge of the commercial world gives her a keen understanding of the needs of the new eCommerce world.
This intersection of great imagery and the needs of great retail is where WOW works. WOW takes the traditions of photography and underpins them with a process designed to meet the needs of the new retail world. This is a destination where the needs of the photographer meet the demands of retail. Smart photographers. Smart technology. Smart processes that provide a frictionless, seamless flow from brief to asset. All aligned to meet the needs of smart retail clients.
We work at the
speed of retail
eCommerce has changed what people expect to see online. To answer the demands of contemporary retailers, our WOW way of working ensures high volumes of high-quality shots, and gives you flexibility, agility and control.
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Good enough isn’t good enough
Average images don’t work. Not today.
Not with higher customer expectations. Not against sophisticated retail sites that reward the customer’s attention. Sites that understand how the customer associates the quality of the image with the quality of the product. You need high quality images. Lots of high-quality images. For each product.
Your images need to be able to withstand a higher level of scrutiny. If the customer doubts the image, they’ll doubt the product.
This is why today’s retail needs photographers who understand and respond to the needs of retail. Specialist retail photographers who get you the images you need and the speed you need them.
That’s what you get, with WOW.
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Flexibility
Schedules change. Demands evolve. If the market zigs, you need to zag. Shoots need to be shifted. New star products need immediate attention.
WOW gives you the flexibility to react to changing needs.
WOW offers ten studios and ten photographers – all of who are able to create specified brand looks. Supported by a process which ensures your schedule can be met.
It’s flexibility that creates contingency.
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Control through technology
High quality and high volume doesn’t just happen.
Just as technology has revolutionised eCommerce, technology has enabled WOW to deliver the shots required by that new way of retailing.
We take effective project management software and tweak it, so it works specifically for retails photographers. We create a process that allows our photographers and lighting specialists and stylists and hair and make-up professionals to create the images you need – at speed. A process that works for clients and photographers and responds to the demands of retail.
Services
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Photography
What you need to get the shot you need.
In studio or on location. Whatever style of stills you want – our full-time photographers have the technical expertise to get the shots you’re after. Editorial. Campaign. Social. Lifestyle. Food. Fashion. Ecommerce. It’s all possible.
Your choice of a single studio or multiple spaces. Blank canvasses and specialty set-ups. A full range of proven and up-to-the-minute equipment and software.
Supported by highly skilled, full-time and freelance crews, stylists, hair and make-up artists, assistants and digital operators.
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Video
Moving imagery that builds brands and draws viewers.
From social snippets and simple how-to explainers to content videos to corporate addresses to commercial production. In any format you require.
A dedicated in-house team. A savvy director, and an experienced team, who can make it work for you. And a studio set up for getting the best result. Customised spaces which allow you to capture video and stills on the same shoot. Designed so videographers and photographers can work hand in hand to get the best images for both, easily and seamlessly.
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Styling and HMU
Great images are of their time.
Fashion, lifestyle, commercial or corporate – great subjects make great images easier.
By working with Australia’s best stylists and hair and makeup artists, we make sure you ‘re able to get the best out of your subject. By constantly reviewing folios, discovering new and exciting talent, understanding where fashions and styles are moving, we help you choose the best for your brief. By working to understand your needs, we help you get great looking shots.
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Producing
Great production makes great shoots feel easy.
Great production is about great people. A senior producer with international agency experience. A team devoted to detailing every aspect. Making sure the photographer or the director understands the brief. Booking the right crew. Arranging the casting. Booking talent. Organising the studio or the location. Using customised scheduling software to seamlessly handle unexpected shifts or changed deadlines, so it all comes together, perfectly. For you.
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Ecommerce Production
Great imagery makes ecommerce easier.
We have a reputation for great ecommerce imagery for a reason. We understand the need for quality, fast image turnaround. You’ll have a team of photographers, stylists and digital operators with an immense amount of experience in ecommerce focused on getting you great images.
You’ll then have the added support of seriously talented post-production specialists to add the finishing touches that turn great shots into great sales. It’s a well-oiled machine that shoots over 16,000 images a week for retail clients, over 100 garments a day for fashion clients.
And it’s available to you. -
Retouching
Sometimes, reality needs a little help.
Like when a product isn’t available in the right colourway but the shot is needed urgently.
Or when your imagination stretches the bounds of physics.We have a team of highly skilled retouchers who have the skills to enhance and manipulate images without you seeing where reality ends and the magic begins. They’ll work with you and our photographers to plan the best way to get the image you need.
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Editing
Editing is the soul of storytelling.
Start with great images, great video, and add energy, or drama, or flair, or romance. It takes flair and experience and a sense of story to turn moving images into engaging pieces. At WOW, you’ll have a highly experienced director editing for you, either solely devoted to your project or overseeing talented freelance editors.
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Post-Production
The shoot isn’t over until the image is in your hands.
And your image will be in good hands. Our highly experienced, high-end post-production specialists will ensure your image goes from camera to processing to filing to image correction (with retouching or image manipulation from in-house specialists as required) to upload to you. Seamlessly.
Whether you need a highly skilled team for a fast-paced Ecommerce shoot, or a carefully mapped campaign shoot with multiple inputs from multiple stakeholders, or a social content shoot that gets shot and uploaded in a day, our team is at your service.